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CNN's Beck Now Plugging Sponsor

In its first on-air pitch for an advertiser, CNN Headline News talk show host Glenn Beck was plugging for one of his radio sponsors, breaking from the network's standard practice.

The right-wing host touted Select Comfort mattresses during three different shows that aired earlier this summer. The on-air plug was part of a media buy by Select Comfort and required no additional fees to CNN. Select Comfort is a sponsor of Beck's nationally syndicated talk radio show.

A Headline News spokesman says Beck's program is a "point-of-view" show and not a traditional newscast. And the network will "evaluate advertiser interest" in more and similar arrangements for Beck and other Headline News shows, like "Nancy Grace" and "Showbiz Tonight."



Read the whole story at Reuters via Yahoo! »

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