• July 30, 2007

MovieTickets.com has partnered with mobile tech firm Apptera to expand its online ticket purchasing business, giving advertisers the opportunity to get a message directly in front of movie-goers while they search for and buy tickets via phone.

With Apptera's automated service, MovieTickets.com users can now access showtime info and purchase tickets through 1-877-789-MOVIE. And with the California-based firm's Mobile Ad Technology, local merchants have the option to reach them during the call with targeted, relevant audio ads. MovieTickets.com will only play ads that are specific to the caller and location of the theater.

"Providing moviegoers a phone service is a natural addition for us," said Joel Cohen, Executive Vice President and General Manager, MovieTickets.com. "Apptera's cutting-edge automated voice solution blends well with our successful online and mobile efforts."