Commentary
Top Global News Destinations on the Web Mid-July
- by Jack Loechner , Staff Writer @mp_research, August 3, 2007
A deeper look at the sites, viewer demographics, advertisers and ad types for current event and global news readers.
Top 10 Current Events & Global News Destinations (Week ending July 15, 2007 US, Home and Work) | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
Yahoo! News | 17,812 | 13.07 |
CNN Digital Network | 13,984 | 10.26 |
MSNBC | 12,582 | 9.23 |
AOL News | 11,894 | 8.73 |
NYTimes.com | 5,514 | 4.05 |
Tribune Newspapers | 5,408 | 3.97 |
Gannett Newspapers and Newspaper Division | 5,265 | 3.86 |
ABCNEWS Digital Network | 4,341 | 3.19 |
Google News | 3,629 | 2.66 |
Fox News Digital Network | 3,545 | 2.6 |
Source: Nielsen//NetRatings NetView | ||
Demographic Data for Global News Category (Month of June 2007 US, Home and Work | |||
Category) |
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|
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| Target | Unique Audience (000) | Unique Audience Composition (%) |
Total |
| 95,577 | 100 |
Male |
| 47,133 | 49.31 |
Female |
| 48,444 | 50.69 |
Age | 2 - 11 | 3,143 | 3.29 |
| 12 - 17 | 6,223 | 6.51 |
| 18 - 24 | 5,200 | 5.44 |
| 25 - 34 | 13,868 | 14.51 |
| 35 - 49 | 32,855 | 34.38 |
| 45+ | 45,462 | 47.57 |
| 55+ | 22,543 | 23.59 |
| 65+ | 8,820 | 9.23 |
HH Income | $ 0 - 24999 | 5,569 | 5.83 |
| $ 25000 - 49999 | 19,802 | 20.72 |
| $ 50000 - 74999 | 24,371 | 25.5 |
| $ 75000 - 99999 | 18,645 | 19.51 |
| $ 100000 - 149999 | 15,924 | 16.66 |
| $ 150000+ | 9,139 | 9.56 |
| No Response | 2,128 | 2.23 |
Source: Nielsen//NetRatings NetView | |||
Data on the Web Media World & Local News SegmentWeek ending July 15, 2007 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of all Impressions |
NewsMax.com | 44,613 | 48.7% |
Reuters Group Plc | 477 | 0.5% |
Landmark Communications, Inc. | 25,887 | 28.2% |
General Electric Company | 10,207 | 11.1% |
SmartSkies | 3,202 | 3.5% |
The Washington Post Company | 2,815 | 3.1% |
CLTV | 808 | 0.9% |
Cox Ohio Publishing | 782 | 0.9% |
Internet Broadcasting Systems, Inc | 320 | 0.3% |
Advance Publications, Inc. | 244 | 0.3% |
Intermarkets, Inc. | 231 | 0.3% |
The McClatchy Company | 227 | 0.2% |
PrimeNewswire, Inc. | 145 | 0.2% |
32 WLKY.com | 143 | 0.2% |
Student Advantage, Inc. | 128 | 0.1% |
HuffingtonPost.com, LLC | 119 | 0.1% |
The Daily Herald Co. | 108 | 0.1% |
TownNews.com | 96 | 0.1% |
TheState.com | 88 | 0.1% |
Seattle Times Company | 81 | 0.1% |
Total | 91,668 |
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Source: Nielsen//NetRatings AdRelevance | ||
Top Ad Sizes | |||
| Dimensions | Impressions (000) | Share of all Impressions |
Rectangle | (180x150) | 39,920 | 43.5% |
Non-Standard Dimension |
| 26,321 | 28.7% |
Button #1 | (120x90) | 10,522 | 11.5% |
Medium Rectangle | (300x250) | 6,932 | 7.6% |
Skyscraper | (120x600) | 3,212 | 3.5% |
Vertical Banner | (120x240) | 1,874 | 2.0% |
Leaderboard | (728x90) | 940 | 1.0% |
Square Button | (125x125) | 651 | 0.7% |
Wide Skyscraper | (160x600) | 587 | 0.6% |
Button #2 | (120x60) | 412 | 0.4% |
Large Rectangle | (336x280) | 127 | 0.1% |
Full Banner | (468x60) | 79 | 0.1% |
Half Banner | (234x60) | 75 | 0.1% |
Micro Bar ( | 88x31) | 21 | 0.0% |
Total |
| 91,673 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | |||
Ad Delivery Types | ||
| Impressions (000) | Share of all Impressions |
In-Page | 91,671 | 100.0% |
Total | 91,671 | 100.0% |
Source: Nielsen//NetRatings AdRelevance | ||
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.