The last claim is perhaps a mixed blessing. While it indicates a show's popularity, it also highlights the potential for its ad breaks to be skipped when viewed in time-shifted mode. TNT figures show that some 18% of viewing takes place via DVRs.
The series, which attempts a focused effort at combating DVR-aided skipping annually with a commercial-free premiere, airs on Mondays at 9 p.m.
A network touting a show's appeal among DVR users appears to be new territory. But with the onset of the new commercial ratings, which will determine how many ads watched with DVRs are skipped, plugging a show that boasts little skipping would be understandable.
TNT says "The Closer" is averaging 7.8 million-plus viewers, with 1.2 million via DVRs.
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