Road & Track Mag Takes on Another Medium

  • December 18, 2003
Hachette Filipacchi Media's Road & Track is taking to the airwaves with the debut of a half-hour television show on SPEED Channel. Set to debut on January 3, "Road & Track Readers' Choice Award: The Best Car 2004" will showcase the five finalists for the inaugural award. It will air throughout January, with a second special scheduled for March to announce the winner.

"There has never been a more natural fit for SPEED Channel," said president Jim Liberatore in a press release. "SPEED Channel simply amplifies the magazine's tradition and well-documented passion for the automobile."

Readers and viewers can vote for the award at starting on January 4. The show will be hosted by four-time Trans Am champion Tommy Kendall.



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