Dealerships are getting in on the transition of Chrysler to "The New Chrysler" with "The New Chrysler Premiere Event." On Aug. 15, from 6 to 9 p.m., consumers who test-drive new vehicles can enter a
sweepstakes for a chance to win one.
The company is backing the coordinated grassroots effort with a promotion that also touts its recently announced Lifetime Powertrain Warranty. The
effort dangles one of 15 new Chrysler, Jeep and Dodge vehicles.
Consumers can enter by completing a form available at the event.
--Karl Greenberg