According to eMarketer's just-released report,
Interactive Banking: Integrating Online into Traditional Channels, while some areas of e-commerce are stagnant or slumping, online banking is
experiencing strong growth. In the U.S. alone, the online banking population grew 37.6% in 2001. This year it is projected to continue growing at a robust 23.3% rate. "The rate of growth will diminish
over the next few years, but it will remain steady and positive," says David Hallerman, Senior Analyst at eMarketer. "By the end of 2005, 31.5 million American households will be banking on the
internet." One in every five households is currently banking online, and eMarketer expects that figure to increase to 26.1% by 2004. To put that in perspective, 70.3% of all U.S. households will be
online by 2004, which means 37.1%, over one third, of all online households will be banking online.
