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Cutting Into Click Fraud

Click fraud is one of the big annoyances of online advertising today. Now help is on the way. Google AdWords and Yahoo Search Marketing have tools to protect advertisers from threat of fraud by a simple click on the computer keyboard.

The post gets fairly technical here, explaining that most click fraud happens in the content network (news or blog elsewhere on the Web) rather than within search results. It goes on to give some useful tips on how to block ads from showing in certain countries, how to limit competitors from clicking on your ads, and how to be invisible in keyword searches. Circling back to the theme, there's also some advice on how to block content network sites and with it, low-quality traffic.

Read the whole story at Search Engine Land »

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