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Second Chances

If you can't get them the first time, try, try again. That's what Internet marketers are starting to do with some new technology named re-targeting. What it does is pursue shoppers who passed up making a purchase the first time, trying to lure them back in at the virtual cash register.

Here's how it works. Ads are placed to tap users on the shoulders as they leave a Web page and tempt them back on the site with more product and service promotions. There's a couple of groups offering this service: BlueLithium and Revenue Science, among them. Supposedly, this technique works in converting the lackadaisical individual into an interested shopper.

Read the whole story at Wisconsin Technology Network »

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