If Bill Gates is behind it, then it must be good, right? Well... Apparently, Gates is listed as one of the inventors behind a search system that is built on feedback from consumers clicking through
search engine ads. The feedback is used to help rank search ads -- along with the marketers' services and goods.
In another twist, advertisers give purchasers rebate points for offering
their comments. The consumer feedback is used for ranking future ads. A Microsoft patent application for this search feedback feature was filed early this year.
Read the whole story at SEO By The Sea »