Whirlpool's Gladiator GarageWorks brand has launched a promotional effort, the "Chaotic & Cramped Ultimate Garage Makeover" contest, with celebrity designer, host and organization expert, Karl
Champley.
The effort centers on a contest in which consumers can submit photos of their garages and describe why it's an organizational Superfund site at gladiatorgw.com. The effort,
running through Oct. 9, dangles a grand prize of a Gladiator GarageWorks Ultimate Garage Makeover worth $10,000, and five first-prize winners will receive a Gladiator Fold Away Work Surface valued at
$249.
The company says there are 70 million garages in the U.S., but only 40% of owners listed parking their car as the garage's primary use, with the same percentage referring to their garage as
a storage unit or junkyard.
--Karl Greenberg
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