For fear that we skip over the basics, particularly on a Friday in August, let's remember that content is king on the Internet -- just as it's always been on TV and any other medium.
difference is that today, content -- ads included -- is all about engaging consumers with highly targeted messages, something not intended for the masses. That's where search and social media fit in.
The lesson for marketers here is to make sure campaigns reach out and grab that potential consumer with information when and where they need it. The post concludes that engagement is the new
"reach and frequency" -- to use old offline media terminology.
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