Miami Mobile Shoppers Top Coupon Users
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Findings from a recent Cellfire study about mobile coupon redemption during the six month period ending June 30 say that Miami-Fort
Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots.
68 percent of
coupons redeemed were from mobile shoppers between the ages of 18-34, followed by shoppers aged 35-44 with 18 percent. Food and entertainment topped the list of categories for which coupons were most
frequently redeemed.
Brent Dusing, CEO of Cellfire, said "Young adults find great value in saving on the activities that fuel their lifestyles by redeeming offers using their mobile
phone."
Top 10 Markets for Mobile
Coupon Usage per Capita |
Rank | Market |
1 | Miami/Fort Lauderdale, FL |
2 | Sacramento/Stockton/Modesto, CA |
3 | Chico/Redding, CA |
4 | Dallas/Fort Worth, TX |
5 | Waco/Temple-Bryan, TX |
6 | El Paso (Las Cruces), TX (NM) |
7 | San
Francisco/Oakland/San Jose, CA |
8 | Jonesboro, AR |
9 | West Palm Beach/Fort Pierce, FL |
10 | Atlanta, GA |
Source: Cellfire, August 2007 |
Analysis indicated the majority of discounts were redeemed on Saturday, Tuesday and Sunday in that
order. Somewhat surprising is that Tuesday is typically one of the slowest days for retail, and yet one of the highest for mobile coupon usage, says the report
For more about Cellfire and mobile coupons, please visit here.