Commentary
Automotive and Electronics - eBay and Microsoft out Front
- by Jack Loechner , Staff Writer @mp_research, October 7, 2002
Nielsen//NetRatings data for the week of September 22 reports on Automotive sites and Consumer and Electronics. EBay Motors outdoes the Kelley Blue Book two to one! And Microsoft reaches 1/3 of the users, four times more than the closest alternative in Consumer Electronics.
| Top 10 Automotive Sites | ||
| Unique Audience (000) | Active Reach (%) | |
| eBay Motors | 1,775 | 2.23 |
| Kelley Blue Book | 710 | 0.89 |
| MSN Carpoint | 638 | 0.8 |
| AutoTrader.com | 572 | 0.72 |
| Ford Motor Company | 390 | 0.49 |
| Autoweb.Com | 371 | 0.47 |
| Yahoo! Autos | 349 | 0.44 |
| Edmunds.com | 316 | 0.4 |
| Cars.com | 280 | 0.35 |
| AAA | 243 | 0.31 |
| Demographics for Automotive Category | ||
| Composition (%) | ||
| MALE | 62.5 | |
| FEMALE | 37.5 | |
| AGE | ||
| 2 - 11 | 1.4 | |
| 12 - 17 | 9.4 | |
| 18 - 24 | 8.4 | |
| 25 - 34 | 17.3 | |
| 35 - 49 | 34.9 | |
| 45+ | 41.1 | |
| 55+ | 16.8 | |
| 65+ | 6.2 | |
| Top 10 Computers & Consumer Electronics Sites | ||
| Audience (000) | Active Reach (%) | |
| Microsoft | 26,331 | 33.15 |
| Gator Network | 6,867 | 8.64 |
| KaZaA | 2,805 | 3.53 |
| McAfee | 2,729 | 3.44 |
| Hewlett Packard | 2,160 | 2.72 |
| CNET | 1,989 | 2.5 |
| Adobe | 1,432 | 1.8 |
| AOL Computer Center | 1,421 | 1.79 |
| Webshots.com | 1,166 | 1.47 |
| Macromedia | 1,079 | 1.36 |
| Demographics for Computers & Consumer Electronics Category | ||
| Composition (%) | ||
| MALE | 50.8 | |
| FEMALE | 49.2 | |
| AGE | ||
| 2 - 11 | 3.4 | |
| 12 - 17 | 12.8 | |
| 18 - 24 | 6.7 | |
| 25 - 34 | 16.8 | |
| 35 - 49 | 32.4 | |
| 45+ | 39.2 | |
| 55+ | 17.9 | |
| 65+ | 6.8 | |
Nielsen//NetRatings
Audience Measurement Data
Week ending September 22, 2002
US, Home
Jack Loechner is the Editor of The Center for Media Research's daily Research Brief. You can reach him at jack@mediapost.com.