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Why American Airlines' Google Suit Won't Fly

Law professor Eric Goldman points out that American Airlines is the first big brand marketer to sue Google for keyword-triggered ads. Still, he thinks the lawsuit filed last week is a mistake because the time and money the airline giant could spend to litigate is likely to outweigh money lost to "diverted" customers -- on top of a perceived attempt to reduce consumer option. Goldman is skeptical that AA can win, based on previous litigation in this area. His blog also carries the full AA complaint.

Read the whole story at Technology & Marketing Law Blog »

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