• by Jack Loechner , Staff Writer @mp_research, April 22, 2002

Home Shopping Means Home Shopping

For those reaching out to the Home and Fashion audience on the Internet, here's the latest Nielsen data for the week ending April 7th. The women are the most frequent viewers by a two to one margin, and predominantly in the 35 to 49 age category.

Top 10 Home & Fashion Sites

Site	Unique Audience (000)	Active Reach (%)
realtor.com	957	1.2
homeadvisor.msn.com	892	1.12
foodtv.com	591	0.74
homestore.com	558	0.7
gap.com	477	0.6
hgtv.com	457	0.57
macys.com	421	0.53
oldnavy.com	365	0.46
homedepot.com	361	0.45
homemadesimple.com	326	0.41

Demographics for Home & Fashion Category

	Composition (%)
MALE	34.8%
FEMALE	65.2
AGE
2 - 11	1.1
12 - 17	5.7
18 - 20	2.4
21 - 24	4.1
25 - 34	24.7
35 - 49	34.7
50 - 54	10.5
55 - 64	11.3
65 - 99	5.4

Source: Nielsen//NetRatings
Audience Measurement Data
Week ending April 7, 2002