A joint study between Jupiter Research and iProspect found that 50% of search marketers have their performance rating tied to total sales metrics, up 16% from 2005. In contrast, 86% of SEM pros said
that agencies used search metrics as the primary gauge of their performance (up 19% from two years ago).
Analysts at Jupiter are predicting the trend of sales and other true
business-results-based SEM performance measurement to continue to rise, as more advertisers begin to understand the direct correlation between consumer search activity and retail sales.
Read the whole story at Web Site Host Directory »