Also, according to the study, permission-based email messages make it to U.S. ISP inboxes roughly 75 percent of the time. Neither of the top two performers even made the top ten in the previous quarter--number one AIM.com with 97% inbox delivery, and number two RoadRunner SoCal at 87%. The remainder of the top ten--all of which achieved inbox delivery rates higher than 80 percent--were Verizon, USA, CompuServe, iWon, AOL, Juno, Mac and NetZero.
The study also found that 16% of permission-based emails sent to U.S.-based ISPs still land in the junk/bulk folder almost of the time. XO Concentric led in this respect, with 56%, followed by SBC Global and Bell South, at 30% each, Yahoo at 26%, and MSN Network, GMail and Hotmail all tied at 18%. PeoplePC, USA and EarthLink also made the top 10. At the other end of the spectrum, Lyris said, AOL only rejected 1.94% of emails.
In other email marketing news on Wednesday, San Francisco-based interactive agency Red Bricks said it had added acquisition, retention and other email programs to its line of services, with initial clients including Seagate, [x+1], Terabitz, and PictureItPostage.
Red Bricks Media said it has been running a number of pilot email marketing campaigns for clients over the past 2 years.
The Lyris study measured the full delivery trajectories of more than 436,000 permission-based email marketing messages using ISP domains in the United States, Canada, Europe and Australia. From a period beginning April 1, 2007 and ending June 30, 2007, the Lyris EmailAdvisor service monitored the full delivery trajectories of 436,558 production level, permission-based email marketing messages sent from 69 different businesses and non-profit organizations to multiple accounts at 58 ISP domains in the United States, Canada, Europe, and Australia.