• by David Goetzl  @dgoetzl, September 5, 2007

Once believed to have an uncertain future after a jail stint and widely criticized attempt to host an "Apprentice" spin-off, Martha Stewart looks to have a high-profile fall. Most prominent is Macy's introducing an eponymous line of home wares--billed as its biggest launch ever--but Tuesday, the Fine Living network said it would re-air her daily talk show in prime time.

Episodes of "The Martha Stewart Show," distributed by NBC Universal, will air on the Scripps-owned network each night at 8 p.m. EST starting Sept. 11. In order to partly avoid competition with people who watch the show on a time-delayed basis with a DVR, episodes will air a day after they run "live" on local stations around the country.

Scripps dipping into acquisitions marks a diversion for the company, which also operates HGTV and the Food Network, since it has placed an emphasis on owning all its programming. But the company appears to be using the well-known Stewart to give two of its lesser distributed networks a boost.

In addition to Fine Living, it was recently announced that a "best-of" "Martha Stewart Crafts" series would air on DIY network starting in November--another opportunity for the Stewart brand to gain increased visibility.

The "how to" "Martha Stewart Show" will be in its third season this fall.

Fine Living General Manager Chad Youngblood said, "Martha's undeniable expertise, taste and style makes her show a perfect match."