• by Staff Writers , September 6, 2007

Advertisers are experimenting with rich media beyond simple banner ads.

Editor's Note: There was no winner selected in this category.

AGENCY.COM
eBay/Holiday

Nic Tan, Associate Creative Director; John Egan, Art Director; Robyn Hoke, Copywriter; Junto Chan, Designer; David Richard, Designer; Payam Khalighi, Account Director

For the holidays, agency.com created an online initiative designed to extend eBay's "it" campaign to the Web. The campaign, used stop motion animation to depict a toy robot falling in love with his gifts and snow globe imagery. One spot shows Santa Claus piloting his sleigh before alighting on a roof, while the phrase, "If you can dream it," appears. Santa then drops a package containing a teddy bear down the chimney to a livingroom, where a toy robot unwraps it. In the end, the robot and teddy bear are revealed as figures in a snowglobe, as the phrase, "You can get it on eBay" appears in the banner.

The ad then implements the eBay API to pull real-time data into the banner showing how many of a particular item, such as a pair of globes, are currently available on eBay and the average price.

NURUN/ANT FARM INTERACTIVE
Frontier Airlines

Matt Gilliss, Creative Director; Michael McKenzie, Art Director; Mary-Donnan Debranski, Designer;
Rene Dellefont, Programmer; Amy Smart, Martha Dixon Copywriters; Jacob Griffin, Project Manager; Todd Wilson, Chrisinda Mowrer, Account Managers

These banners were part of a larger online ad effort, including e-mail messages and a landing page, aimed at educating consumers about Frontier and convincing them to visit Frontier's own site. A combination of animation and light-hearted copy integrated the pieces online and created a strong brand message throughout.

VML
Mott's/Peel to Reveal

Linda Bumgarner, Group Creative Director; Tony Snethen, Senior Creative Director; Chad Green, Art Director; Dana Babler, Copywriter

Targeting wellness-conscious women between the ages of 25 and 29, VML's "Peel to Reveal" campaign for Motts' "Healthy Harvest" apple sauce snack emphasizes that the product's low calorie and healthy ingredients. The online ad invites users to use a mouse to peel back the foil top of the apple sauce. After they've done so, the real fruit contents and other ingredients are revealed. Ads, which launched on Valentine's Day, ran on AOL, iVillage and other sites.