Top 10 Computers & Consumer Electronics News Destinations (Week ending August 19, 2007 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

CNET

4,892

3.62

Ziff Davis Media

1,621

1.2

Yahoo! Tech

1,392

1.03

IDG Communications

1,311

0.97

About.com Computing & Technology

1,153

0.85

.mac

992

0.73

RadioShack

511

0.38

Source:  Nielsen//NetRatings NetView

Demographic Data for Computers & Consumer Electronics News Category (Month of July 2007 US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

35,529

100

Male

22,151

62.35

Female

13,379

37.65

Age

 2 - 11

 784

2.21

 12 - 17

 2,398

6.75

 18 - 24

 1,619

4.56

 25 - 34

 6,712

18.89

 35 - 49

 12,773

35.95

 45+

 15,459

43.51

 55+

 7,246

20.39

 65+

 2,383

6.71

HH Income

 $ 0 - 24999

 2,351

6.62

 $ 25000 - 49999

 6,439

18.12

 $ 50000 - 74999

 8,674

24.41

 $ 75000 - 99999

 7,228

20.34

 $ 100000 - 149999

 6,438

18.12

 $ 150000+

 3,450

9.71

 No Response

 949

2.67

Source:  Nielsen//Netratings Netview

Top 20 Advertisers

Impressions (000)

Share of all Impressions

Lulu, Inc.

1,391

44.6%

Gearlog.com

670

21.5%

CNET Networks, Inc.

403

12.9%

Bravenet

257

8.2%

Intel Corporation

88

2.8%

TechOnLine

58

1.9%

W3 Data, Inc.

51

1.6%

Hewlett Packard Company

33

1.1%

FileRatings.com

28

0.9%

International Data Group

22

0.7%

Userfriendly.org

19

0.6%

Bitpipe Inc.

16

0.5%

Microsoft Corporation

12

0.4%

Oracle Corporation

12

0.4%

Nokia Corporation

8

0.3%

Ziff Davis Media Inc.

7

0.2%

Web Developer's Virtual Library

6

0.2%

SocietyOfRobots.com

6

0.2%

Java Script Kit

5

0.2%

Computer-Tipps.net

5

0.2%

Total

3,116

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Medium Rectangle

(300x250)

1,463

47.0%

Rectangle

(180x150)

588

18.9%

Non-Standard Dimension

412

13.2%

Button #1

(120x90)

228

7.3%

Leaderboard

(728x90)

123

4.0%

Full Banner

(468x60)

67

2.2%

Half Banner

(234x60)

51

1.6%

Large Rectangle

(336x280)

49

1.6%

Button #2

(120x60)

36

1.2%

Micro Bar

(88x31)

30

1.0%

Square Button

(125x125)

25

0.8%

Skyscraper

(120x600)

18

0.6%

Wide Skyscraper

(160x600)

14

0.5%

Square

(250x250)

6

0.2%

Total

3,110

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

In-Page

3,079

99.0%

Pop-Under

32

1.0%

Total

3,111

100.0%

Source: Nielsen//NetRatings AdRelevance