The
MediaDailyNews article regarding Magna Global's forecast for DVR penetration's growth that ran Sept. 11 should have noted that it is almost unchanged from three months ago. Magna projects
DVR homes to reach 40.4 million in 2011--virtually the same as the 40.3 million projection at the end of the second quarter. The current estimate is a 19.5% penetration rate. Also, the article said
Magna found that among 18- to-49-year-olds with DVRs, 19.3% of time spent watching TV was done via a DVR. That covers prime-time viewing only.
