"What's happened over the past two years, is that agencies, rep firms, solutions providers and content sites have recognized that as streaming media has grown in reach, it can in fact be supported by advertising." commented Paul A. Palumbo, research director at AccuStream. Upfront sales indicators suggest an even more robust market in the fall of '04 and into 2005.
Sites are incorporating a variety of traditional and newly launched ad unit formats and approaches, including pre-roll ads, ads running inside subscription streams, Java video ads that are not tied directly to a requested stream and between-the-page ad units.
As for subscription, streaming and download music services are forecast to make up 39% of the $384 million dollar market in '04, followed by platform services such as SuperPass, and professional sports league programming at 24%.
"Advertisers understand the impact of visual messaging, particularly to targeted audiences," said Palumbo.
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