In May, the Ground/Cruise category jumped 14 percent, the largest increase of the five Travel subcategories that made this month's list. The gain was primarily the result of an 85-percent increase in visitors to RoyalCaribbean.com and a 31-percent increase in traffic to HollandAmerica.com.
Mother's Day helped drive a 54-percent increase in visitors to 1-800-Flowers from April to May, making the site the top gaining property this month.
WeatherBug saw the largest gain in the weather category, up 36 percent, supported in part by a partnership with AOL InstantMessenger.
And, highlights of this month's online promotional activity include:
|Apr-04 (000)||May-04 (000)||% Change|
|Total Internet Users||155,130||156,313||1%|
|Travel-Online Travel Agents||43,892||48,268||10%|