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Nine Billion Videos Viewed Online in July

Nine Billion Videos Viewed Online in July

According to a comScore recent release, nearly 75 percent of U.S. Internet users watched an average of three hours of online video during the month of July, with  Americans viewing more than 9 billion videos online.

Google Sites ranked as the top U.S. video property with nearly 2.5 billion videos viewed (27.0 percent share of videos), 2.4 billion of which occurred at YouTube.com. Yahoo! Sites ranked second with 390 million (4.3 percent), followed by Fox Interactive Media with 298 million (3.3 percent) and Viacom Digital with 281 million (3.1 percent).

Top U.S. Online Video Properties by Videos Viewed July 2007

Property

Videos (MM)

Share (% )of Videos

Total Internet

9,077

100.0%

Google Sites 

2,454

27.0%

Yahoo! Sites

390 

4.3%

Fox Interactive Media 

298

3.3%

Viacom Digital

281

3.1%

Disney Online

182

2.0%

Time Warner Network

181

2.0%

Microsoft Sites

149

1.6%

ESPN 

75

0.8%

Veoh.com

53

0.6%

Comcast Corporation

51 

0.6%

Source: comScore Video Metrix

In total, nearly 134 million Americans viewed online video in July, or approximately three in four U.S. Internet users. Google Sites also captured the largest online video audience with 67.8 million unique viewers, followed by Fox Interactive Media with 35.8 million and Yahoo! Sites with 35.3 million. 

Top U.S. Online Video Properties by Unique Video Viewers July 2007

Property

Unique Viewers(000)

U.S.Internet Reach

Total Internet

133,646

74.2%

Google Sites

67,782

37.6%

Fox Interactive Media

35,834 

19.9%

Yahoo! Sites 

35,325

19.6%

Time Warner Network

26,571

14.8%

Viacom Digital 

22,652 

12.6%

Microsoft Sites

18,847

10.5%

Disney Online

13,907 

7.7%

ESPN 

7,733

4.3%

MLB.com 

7,671

4.3%

Photobucket.com LLC

6,684

3.7%

Source: comScore Video Metrix

Other notable findings from July 2007 include:

  • Online viewers watched an average of more than three hours of online video during the month (181 minutes).
  • The average online video duration was 2.7 minutes.
  • Nearly three out of four (74.2 percent) U.S. Internet users viewed video online.
  • More than one out of three (36.7 percent) U.S. Internet users viewed video on YouTube.com.
  • The average online video viewer consumed 68 videos, or more than two per day.

For more information about comScore Video Metrix, please visit here.

 

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