The Travelling Public Reaching travelers or travelling planners on the Internet is focused in these latest numbers from Nielsen//NetRatings, Audience Measurement Data for the week ending
April 21, 2002.
| Top 10 Travel Sites |
| | Unique
Audience (000) | Active Reach (%) |
| MapQuest | 2,900 | 3.64 |
| Expedia | 1,871 | 2.35 |
| Yahoo! Maps | 1,746 | 2.19 |
| Travelocity | 1,321 | 1.66 |
| Orbitz.com | 1,040 | 1.3 |
| AOL Travel | 875 | 1.1 |
| hotwire.com | 845 | 1.06 |
| Southwest Airlines | 796 | 1.0 |
| cheaptickets.com | 704 | 0.88 |
| PriceLine | 635 | 0.8 |
| Demographics for Travel Category |
| | Composition (%) | Composition Index |
| MALE | 44.4 | 93 |
| FEMALE | 55.6 | 107 |
| AGE |
| 2 - 11 | 1.3 | 25 |
| 12 - 17 | 4.8 | 40 |
| 18 - 20 | 2.8 | 73 |
| 21 - 24 | 3.7 | 99 |
| 25 - 34 | 21.7 | 126 |
| 35 - 49 | 34.9 | 111 |
| 50 - 54 | 11.1 | 118 |
| 55 - 64 | 12.7 | 122 |
| 65 - 99 | 7.0 | 108 |
Source: Nielsen//NetRatings