WSJ, NY Post To Launch New Magazines

Two leading newspapers in New York, both owned by media titan Rupert Murdoch--The Wall Street Journal and the New York Post--are set to introduce new print magazines. While the papers occupy very different niches, the launches are an attempt by newspaper publishers to spur reader engagement and attract new advertisers.

Beginning next year, The Wall Street Journal will begin publishing a monthly glossy titled Pursuits, which covers the lifestyles of the rich and famous. According to The New York Times, which first reported the news, WSJ columnist and blogger Robert Frank is the most likely candidate to become editor.

The magazine will be distributed in September 2008 as an insert in the paper's Saturday edition that is delivered to subscribers. Their magazine will also have a branded presence on the WSJ Web site. News Corporation is said to have approved the concept.

Also on Monday, the New York Post announced plans to launch a new weekly Page Six Magazine inserted in the paper's Sunday edition, beginning next weekend. As the title indicates, the magazine will include an expanded version of the newspaper's popular "Page Six" gossip column. The magazine, with a staff of about 20, will be edited by Margi Conklin. Conklin was formerly editor of Harper's Bazaar and New Woman. The new magazine may also feature writing by two other well-known Post gossip columnists: Cindy Adams and Liz Smith.



In addition to the weekly deep dish on society and celebrities, Page Six will also include content on fashion, food, wine, and restaurants. Advertisers in the premiere issue include Calvin Klein, Mercedes-Benz and BMW.

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