Publicis Acquires India's Capital

  • September 19, 2007
Publicis Groupe, the Paris-based parent of Starcom MediaVest Group and ZenithOptimedia Group, this morning announced the acquisition of a majority stake in Capital Advertising, a major independent agency in Delhi, India. Capital will continue to operate autonomously, but will be aligned with the Asia operations of the Publicis Worldwide network. Capital's founding Directors Sunil Sachdeva and Prasad Subramaniam, will report to Matthew Godfrey, CEO, Publicis Asia. The move follows the recent launch of Publicis Groupe's India Media Exchange, and the deployment of all of its major agency networks in the market, including both Starcom and ZenithOptimedia, and brings the holding company's total workforce to 1,100 India-based employees.
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