Commentary

Use eBay? Then you've got Bac'n

Interesting fact at the Email marketing panel:

Bac'n - the Web term for emails that aren't quite spam but aren't quite worthy of your undivided attention -- has apparently become synonymous with eBay. In an average year, the online marketplace giant sends 8 billion emails (across 559 types of creative) to buyers, sellers, former buyers and sellers, prospective buyers, sellers ... blah! I got aggravated just from looking at all the types of email they could send on one slide!

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