- DM News, Tuesday, September 25, 2007 1 PM
Search has lead the way in online advertising partly because of its relatively short learning curve, and also because it's readily quantifiable. But sometimes sticking to a specific search marketing
budget actually limits a Web site's potential. In this piece, Steve Haar (director of keyword advertising at Leapfrog Online) gives examples of when moving beyond a search budget can actually increase
ROI and drive innovation and conversions.
Read the whole story at DM News »