Procter & Gamble has tapped New York-based Beanstalk Group to oversee the Cincinnati-based company's trademark licensing business.
Beanstalk, per a release, will initially focus on
Pampers and Always on a global basis, and Max Factor in Europe.
P&G will also continue with Nancy Bailey & Associates, which has been handling licensing for P&G brands such as Mr. Clean,
CoverGirl and Olay for seven years.
Beanstalk also handles Ford.
--Karl Greenberg