Platform A is AOL's way
of turning itself inside-out and refocusing on serving ads outside of AOL across the Web. The former CEO of Tacoda, Curtis Viebranz, will be heading up Platform A. AOL declines to comment on the
potential of an IPO, but did say: "The introduction of Platform A marks a significant change in how we operate-putting AOL's overall network in front of our advertising sales strategy."
To prepare for a possible IPO, AOL will soon fold the ad sales people who currently sell inventory across AOL.com (the group Mike Kelly oversaw) into Platform A, which is primarily driven by revenues from Advertising.com. In other words, AOL's money-making focus will shift from selling ads on its own Web properties to selling ads on other Web sites.