Looking to make a splash in the U. S. entertainment space, Nokia has tapped Davie Brown Entertainment, the entertainment consulting division of Omnicom's The Marketing Arm, to promote and place the
handset maker's products in television and movies.
Davie Brown's Los Angeles account team will manage the Nokia relationship, with assistance from the agency's Dallas and New York
offices. The division also has television, movies and video game projects to support American Airlines, American Express, AT&T, Cisco Systems, Frito-Lay, Hewlett-Packard, Pepsi, Staples, State Farm,
and Victoria's Secret.
--Laurie Sullivan