Commentary

Online Broadcast Media Mid-September

Online Broadcast Media Mid-September

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A deeper look at Online broadcast media destinations, viewer demographics, advertisers, ad types and sizes.                                                                                                  

Top 10 Online Broadcast Media Destinations (Week ending September 16, 2007 US, Home and Work)

Brand or Channel

Unique Audience (000)

Active Reach (%)

MSN TV

5,747

4.26%

NBC Universal

4,575

3.39

Yahoo! TV

4,553

3.37

AOL Television

4,090

3.03

Clear Channel Online Network 3,125

2.32

 

BBC

3,087

2.29

CBS Television

2,854

2.12

DirecTV

1,976

1.46

ABC.COM

1,893

1.4

TV.com

1,761

1.31

Source:  Nielsen//NetRatings NetVie

                                                     

Demographic Data for Broadcast Media Category (Month of August 2007 US, Home and Work)

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

 

65,797

100%

Male

 

32,197

48.93

Female

 

33,601

51.07

Age

 2 - 11

 2,071

3.15

 

 12 - 17

 4,958

7.54

 

 18 - 24

 3,069

4.66

 

 25 - 34

 9,520

14.47

 

 35 - 49

 23,329

35.46

 

 45+

 30,630

46.55

 

 55+

 14,497

22.03

 

 65+

 5,260

7.99

HH Income

 $ 0 - 24999

 4,154

6.31

 

 $ 25000 - 49999

 13,156

19.99

 

 $ 50000 - 74999

 17,289

26.28

 

 $ 75000 - 99999

 13,121

19.94

 

 $ 100000 - 149999

 11,059

16.81

 

 $ 150000+

 5,496

8.35

 

 No Response

 1,523

2.31

Source:  Nielsen//NetRatings NetView

Data on the Entertainment Television Segment (Week ending September 16, 2007 US, Home and Work)                                

Top 20 Advertisers

 

Impressions (000)

Share of all Impressions

The Walt Disney Corporation

130,663

38.6%

Viacom Inc

75,852

22.4%

General Electric Company

22,878

6.8%

The News Corporation Limited

19,006

5.6%

E.W. Scripps Company

15,161

4.5%

Time Warner Inc.

13,443

4.0%

Public Broadcasting Service

10,355

3.1%

Comcast Corporation

10,234

3.0%

The CW Television Network

10,083

3.0%

Crosswords, Inc.

4,567

1.4%

Harpo Productions, Inc.

3,307

1.0%

Tribune Company

2,912

0.9%

BBC

2,789

0.8%

Cox Enterprises, Inc.

2,779

0.8%

Game Show Network, Llc

1,946

0.6%

Discovery Communications, Inc.

1,692

0.5%

A&E Television Networks

1,630

0.5%

MediaFLO USA

1,147

0.3%

Bell Globemedia

999

0.3%

Speed Channel Network Inc

665

0.2%

Total

338,131

 

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Dimensions

Impressions (000)

Share of all Impressions

Medium Rectangle

(300x250)

188,377

55.7%

Leaderboard

(728x90)

71,439

21.1%

Non-Standard Dimension

 

27,570

8.2%

Wide Skyscraper

(160x600)

26,291

7.8%

Button #1

(120x90)

10,215

3.0%

Micro Bar

(88x31)

2,721

0.8%

Rectangle

(180x150)

2,551

0.8%

Full Banner

(468x60)

1,606

0.5%

Skyscraper

(120x600)

1,493

0.4%

Button #2

(120x60)

1,386

0.4%

Large Rectangle

(336x280)

1,341

0.4%

Vertical Banner

(120x240)

1,332

0.4%

Half Banner

(234x60)

898

0.3%

Vertical Rectangle

(240x400)

787

0.2%

Square

(250x250)

83

0.0%

Square Button

(125x125)

40

0.0%

Total

 

338,130

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

In-Page

309,883

91.6%

Expanding

25,347

7.5%

Over-Page

2,362

0.7%

Transitional

464

0.1%

Pop-Up

69

0.0%

Pop-Under

4

0.0%

Total

338,129

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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