• January 13, 2003

As part of its "Put Yourself in a Better Position" advertising campaign, The New York Times is launching new creative in the metropolitan New York area for Job Market, the newspaper's print and online recruitment services offering. The ads, which begin running Jan. 13, will be featured on television, radio, the Internet and outdoor, including all subway clocks and the fronts and backs of buses throughout New York City. The campaign is a cooperative effort between Bozell New York, The Times's agency of record, which developed the ads, and Kang & Lee and BRAVO, the agencies extending the campaign to multicultural audiences in Asian-American, Hispanic, Chinese, Korean and Russian communities. According to Times marketing VP Alyse Myers, vice president of marketing services, research shows that this campaign has had impact and will reaching even deeper into New York's multicultural communities.