95% of TV Viewing Live Even With a DVR in Every 5th Household
advertisement
advertisement
New consumer research from Leichtman Research Group shows that one in every five households in the
United States now has a Digital Video Recorder, up from about one in every thirteen households just two years ago. Fueled by a continued push from cable and DBS providers offering
combination HD/DVR set-top boxes, the study says that the number of US households with DVRs will grow to over 60 million by the end of 2011.
Other key findings
include:
- The mean household income of DVR owners is 33% above average
- 53% of DVR owners say that they have an HDTV set
- 45% of
DVR owners record five or fewer programs per week
- While 84% of DVR owners rate the ability to skip commercials as very important, only 8% of DVR owners say
it is the greatest benefit of having a DVR
Based on a survey of 1,300 households throughout the United States, LRG says the growth of DVRs does not mean that
the era of live TV viewing has ended. They estimate that 95% of all TV viewing in the US is still of live TV.
For more on Leichtman Research, please visit here.