ConAgra's Swiss Miss brand is launching two new kinds of cocoa, one that has extra caffeine and another that has extra vitamins and minerals. Both target women who favor chocolate and "fortified
foods," particularly during the winter months.
Pick-Me-Up Cocoa combines chocolate taste with as much caffeine as a cup of coffee and as much vitamin D as a glass of milk. Great
Start Cocoa mixes imported cocoa with 15 essential vitamins and minerals--including as much calcium as an eight-ounce cup of milk as well as vitamin D.
--Karl Greenberg