Letter From the Publisher

Welcome to the fourth annual Creative Media Awards competition. We present in this special supplement to MEDIA Magazine all the finalists in each of the 17 categories. The winners will be selected from the finalists you see here. In addition, the campaign deemed most outstanding overall will win the coveted Best in Show award. All awards will be presented at our Creative Media Awards reception at 6 p.m. on Oct. 30. Tickets to the event are still available. For more information, go to

Once again our editors were hit with a barrage of entries in 17 categories, for a record submission this year. Media in all forms pervade our daily lives (for better and worse), moresoever every year. But in these pages, only those practicing excellence in the craft get a chance for recognition.

The entries covered the full breadth and depth of the media spectrum, including experimental and emerging media, outdoor, and branded content/product placement. Agency briefs were packed with many interactive and viral marketing maneuvers - both online and offline - evidence of just how rich the media landscape has become.

The Creative Media Awards illustrate our belief that the process of buying, planning, and strategizing media is every bit as creative as rendering storyboards for a print, TV or online ad campaign. It is that belief that fuels our commitment to the media process, from ideation to strategy and implementation. Some have called media the new creative. At MediaPost, we live those words every day.

Now the job of choosing the winners of the Creative Media Awards falls to our esteemed panel of judges, who will select from among the finalists you read about in these pages. (Judges are prohibited from judging their own work.)

We will toast the winners and all the finalists at the Creative Media Awards reception on Oct. 30. Fittingly, the party takes place after MediaPost's Forecast 2008 event (, a daylong conference of media executives who will weigh in on - and help plan - the future of media. We hope to see you all at Forecast and at the CMAs. Congratulations to all the finalists, and thank you to all who entered.

Kenneth Fadner

Publisher, Media Magazine and Chairman, Mediapost Communications

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