• October 11, 2007

Burger King has launched a month-long promotion that puts collectible versions of characters from 4Kids TV's Viva Piñata in BK Kids Meals.

Each collectible based on the characters Hudson Horstachio, Franklin Fizzlybear, Fergy Fudgehog, Mongo Macaraccoon Sour, Ella Elephanilla, Spalding Sparrowmint, Gordon Goobaa, and Cecil Cocoadile has a toy within.

4Kids and Burger King Corporation will support the partnership with television spots, online content and in-restaurant signage. Viva Piñata will be prominently featured in the Burger King Adventures newsletter, which is distributed in Burger King Restaurants.

The Viva Piñata TV show debuted on 4Kids TV (Fox) in September 2006. Viva Piñata TV episodes are also available on 4kids.tv/vivapinata.com, on 4Kids TV channel on Comcast and Cox Video On Demand services and on Xbox.

The program is also presaging the launch of PC and Xbox game Viva Piñata: Party Animals.

--Karl Greenberg