• by Wayne Friedman , October 12, 2007

Looking to raise its holiday retail season, Walgreens is partnering with Disney ABC Domestic Television's "Live with Regis and Kelly" in a special 3D Halloween episode.

The nation's largest drugstore chain will give away five million sets of special 3D episodes in 6,000 stores. Starcom USA, Walgreens' agency, put together the deal.

Walgreens did the deal because its big efforts around its holiday retail products made sense with "Regis and Kelly" annual Halloween special episodes. Each year, the co-hosts dress up in elaborate costumes of famous celebrities, including Pamela Anderson and Kid Rock, Donald and Melania Trump, Mary Kate and Ashley Olsen, and Simon Cowell and Paula Abdul, as well as each other.

Walgreens will offer up a Halloween Photo Gallery in stores--a place customers can showcase their favorite Halloween snapshots. There will also be a Walgreens Gallery Giveaway, offering the chance to win one of three Walgreens shopping sprees.

For the special October 31 episode, Dr. Phil McGraw and the Backstreet Boys will be the show's guests.