• January 15, 2003

Sony Computer Entertainment America announced an extensive marketing campaign for its upcoming PlayStation 2 release The Getaway. National broadcast and print media, promotional partners and retailers will team up to promote the games’ January 21 street date. The Getaway is a free-roaming, mission-based, 3D action game set in London. It features nearly 40 square kilometers of photo-realistically recreated London blocks and street corners. The television campaign kicks off on January 20. These spots will air on Late Night programming including FOX, NBC, UPN and WBN networks, reaching viewers of "Cops," "World's Wildest Police Videos," "South Park," "Fast Lane," "Buffy The Vampire Slayer," "Late Night with Conan O'Brien," "The Shield," "Smallville," "Mad TV," "Friends," "Saturday Night Live" and "WWE Smackdown." Targeted Cable programming will also be utilized with spots running on BET, Comedy Central, E!, ESPN, ESPN2, FoxFX, MTV2, Speedvision, TBS, TNN, VH1, WGN and USA Network. The print campaign will run more than six months including Maxim, Playboy, Rolling Stone, Spin, Stuff, Complex, FHM, Gear, Blender, The Source, BPM Culture, URB, XXL, Vice and Transworld Snowboarding. Targeted publications also include leading gaming magazines such as Electronic Gaming Monthly, The Official U.S. PlayStation Magazine, GameNow, Game Informer, PSM, Game Pro, PLAY, PSE2 and Silicon Magazine.