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Which Agency Will Be Most Important?

Creative comes out on top with analytics close behind when the room was asked In the future, which agency will be worth most to marketing?tive

Creative agency - 33% Marketing analytics consultant - 30% Media agency - 20% Direct/CRM agency - 17%

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About the Author

Laurie Petersen is a writer, editor, content strategist and event organizer based in Hoboken, NJ. She is a former executive editor of MediaPost and ADWEEK's Marketing Week.

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