The new advertising applications now in test or in development using Microsoft's Silverlight technology were the talk of the cocktail parties last night. The other "S" word popping up was swarm. DDB
CEO Chuck Brymer talked about swarm theory in his wrap-up presentation relative to how marketing is now about conversation, community and connection.
Coming up this morning will be Al Gore and
the full release of a Booz Allen Hamilton study indicating marketers are not all that prepared to address the swarm.