Top 10 Online Sports DestinationsWeek ending September 23, 2007 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

Yahoo! Sports

11,912

8.84

ESPN

9,031

6.7

FOX Sports on MSN

6,881

5.11

CBSSports/CSTV Network

6,155

4.57

NFL Internet Network

6,091

4.52

MLB.com

5,549

4.12

eBay Sports

3,421

2.54

AOL Sports

2,846

2.11

SI.com

2,841

2.11

Turner Sports New Media

2,229

1.65

Source:  Nielsen//NetRatings NetView

Demographic Data for Sports Category

Month of August 2007 US, Home and Work

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

70,645

100

Male

 41,099

58.18

Female

 29,546

41.82

Age

 2 - 11

 2,336

3.31

 12 - 17

 5,597

7.92

 18 - 24

 3,760

5.32

 25 - 34

 9,932

14.06

 35 - 49

 25,422

35.98

 45+

 32,205

45.59

 55+

 14,915

21.11

 65+

 5,509

7.8

HH Income

 $ 0 - 24999

 3,603

5.1

 $ 25000 - 49999

 12,916

18.28

 $ 50000 - 74999

 17,865

25.29

 $ 75000 - 99999

 15,018

21.26

 $ 100000 - 149999

 12,376

17.52

 $ 150000+

 7,408

10.49

 No Response

 1,458

2.06

Source:  Nielsen//NetRatings NetView

Top 20 Advertisers

Impressions (000)

Share of all Impressions

NBA

4,148

12.3%

Fairfield University

2,521

7.4%

Nascar

2,244

6.6%

USA Football, Inc.

2,124

6.3%

PGA TOUR, Inc.

1,361

4.0%

Zuffa

1,334

3.9%

FedEx Corporation

1,186

3.5%

Major League Baseball

1,175

3.5%

Echostar Communications Corporation

1,159

3.4%

National Underclassmen Combine

923

2.7%

Breeders' Cup Ltd.

837

2.5%

Cablevision Systems Corporation

825

2.4%

Atlanta Motor Speedway

778

2.3%

UEFA

715

2.1%

Rugby World Cup Limited

700

2.1%

Iowa Hawkeyes

687

2.0%

Baltimore Ravens

559

1.7%

New Orleans Saints

547

1.6%

Miami Dolphins Official Homepage

527

1.6%

Charlotte 49ers

418

1.2%

Total

33,846

Source: Nielsen//NetRatings AdRelevance

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

11,691

34.5%

Medium Rectangle

 (300x250)

6,043

17.9%

Wide Skyscraper

(160x600)

5,565

16.4%

Full Banner

(468x60)

4,647

13.7%

Button #1

(120x90)

1,806

5.3%

Non-Standard Dimension

1,256

3.7%

Button #2

(120x60)

879

2.6%

Half Banner

(234x60)

516

1.5%

Vertical Banner

(120x240)

495

1.5%

Square Button

(125x125)

330

1.0%

Skyscraper

(120x600)

167

0.5%

Micro Bar

(88x31)

149

0.4%

Rectangle

(180x150)

138

0.4%

Square

 (250x250)

90

0.3%

Large Rectangle

(336x280)

67

0.2%

Vertical Rectangle

(240x400)

15

0.0%

Total

33,854

100.0%

Source: Nielsen//NetRatings AdRelevance

Ad Delivery Types

Impressions (000)

Share of all Impressions

In-Page

33,564

99.1%

Expanding

202

0.6%

Transitional

37

0.1%

Pop-Up

28

0.1%

Over-Page

21

0.1%

Total

33,852

100.0%

Source: Nielsen//NetRatings AdRelevance