Nielsen Consolidates BuzzMetrics With NetRatings, Forms Mobile Service Too

The Nielsen Co. this morning announced a reorganization of its online and mobile measurement services, consolidating its panel-based Nielsen//NetRatings division with BuzzMetrics to form Nielsen Online, and re-branding its recently acquired Telephia unit as Nielsen Mobile.

As part of the restructuring, Itzhak Fisher, former executive chairman of BuzzMetrics, has been named executive chairman in charge of Nielsen Online.

Manish Bhatia, executive vice president of Nielsen//NetRatings, was named president of global services and U.S. sales for Nielsen Online. Jonathan Carson, a co-founder of BuzzMetrics, was named president of Nielsen Online's international organization.

The new consolidated unit will offer online and digital media measurement services including:

* Internet media and market research products, supported by patented technologies and innovative and proven research methodologies.
* Panel-based and site-centric Internet audience measurement services.
* Demographic data, online advertising intelligence, and user lifestyle information.
* E-commerce, search and transaction metrics, custom data, research, and analysis.
* Tracking, analysis and measurement of consumer-generated media.



At Nielsen Mobile, Sid Gorham, former CEO of Telephia, was named CEO.

The new unit will absorb existing Nielsen mobile measurement services including those being developed by Nielsen Wireless. Nielsen RingScan, which measures downloaded ringtones, will remain part of the Nielsen Entertainment organization.

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