• January 16, 2003

AFLAC captured the top spot in the most recent survey of Intermedia Advertising Group’s top commercials for the weeks Dec. 23, 2002, to Jan. 5, 2003.

The winning spot features a man who is hypnotized into thinking he is a chicken. Sears ads claimed two of the top spots:

1. AFLAC, Amazing Kreskin makes hypnotized man think he is a chicken.
2. Sears Home Appliances, refrigerators, man asks if woman has her mind made up.
3. Fancy Feast, fluffy white cat eats from crystal glass, good taste.
4. Clairol Herbal Essence Shampoo, nurse in hospital room, man wakes up.
5. DiGiorno Cheese Stuffed Crust, man dances in underwear (0:15).
6. Walt Disney World, girl with firefly thinks she has Tinkerbell.
7. Pantene Pro V Daily Moisture Renewal, Kelly Ripa talks about split ends, color and black and white.
8. Post Grape Nuts, man can’t hear woman shout about a bear (0:15).
9. Purina Meow Mix, people singing “Meow, Meow, Meow” song.
10. Sears Treadmill, woman works out at 4 a.m.

In a survey about commercial likeability, IBM captured the top spot with its satirical board meeting commercial while Pepsi secured second place with an ad featuring a father and son watching football. Other commercials inspired by the football playoffs – Miller, Budweiser and Michelob Light – were deemed highly likeable.