Chrysler Plans Wacky, Sweet Jeep Promo

  • October 17, 2007
Chrysler's Jeep brand on Thursday will tout the arrival of the 2008 model of the Jeep Liberty compact SUV with an event in Cleveland in which seven citizens of Chicago, Cleveland, Detroit and Lexington, Ky., vie for a chance to win a chocolate-covered Jeep.

To win the car, contestants have to literally lick their way through one of seven chocolate-covered Jeep vehicles, representing each of the models in the brand's lineup.

The first two participants to lick their way through the layers of chocolate will get a chance to dive into a 2008 Jeep Liberty filled with more than 25,000 pieces of wrapped candy. The first to find the keys to the vehicle, buried among the sweets, will get the car.

--Karl Greenberg

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