To win the car, contestants have to literally lick their way through one of seven chocolate-covered Jeep vehicles, representing each of the models in the brand's lineup.
The first two participants to lick their way through the layers of chocolate will get a chance to dive into a 2008 Jeep Liberty filled with more than 25,000 pieces of wrapped candy. The first to find the keys to the vehicle, buried among the sweets, will get the car.
--Karl Greenberg