The Super Bowl Is Advertising On January 26th more than half of all Americans (54%) will watch the Super Bowl. A survey of 500 Americans conducted by InsightExpress revealed that two
out of every five who will watch, tune in for the commercials.
For those who will tune in to the Super Bowl, commercials are as much a part of the experience as the game itself. Super Bowl
commercials that use humor are rated the highest among respondents as most memorable (61%), followed by those that are visually appealing/have special effects (43%). Favorite commercials from last
year include the Budweiser Clydesdales bowing to New York (25%) and Blockbuster's dancing guinea pig (24%).
Additionally, the survey revealed that three out of five respondents pay closer
attention to Super Bowl ads than they do to everyday ads, and 20% pay more attention to the commercials than they do to the actual game. The survey also found that 29% have tried a product as a result
of seeing it advertised during the Super Bowl, while only 18% say that their opinion of a company was enhanced through a Super Bowl ad.
You can find out more here.