For those who will tune in to the Super Bowl, commercials are as much a part of the experience as the game itself. Super Bowl commercials that use humor are rated the highest among respondents as most memorable (61%), followed by those that are visually appealing/have special effects (43%). Favorite commercials from last year include the Budweiser Clydesdales bowing to New York (25%) and Blockbuster's dancing guinea pig (24%).
Additionally, the survey revealed that three out of five respondents pay closer attention to Super Bowl ads than they do to everyday ads, and 20% pay more attention to the commercials than they do to the actual game. The survey also found that 29% have tried a product as a result of seeing it advertised during the Super Bowl, while only 18% say that their opinion of a company was enhanced through a Super Bowl ad.
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