• October 24, 2007

ShredorDie.com, a new Web site intent on becoming the world's ultimate action sports destination, launched as a collaboration between the creators of funnyordie.com and skateboarding icon Tony Hawk.

ShredorDie.com features action sports videos, with an emphasis on skate, snow, surfing, BMX, motocross and action sports culture.

Tony Hawk, a founder of the site, provides creative direction to ensure that the site offers visitors the best of professional and non-professional action sports content. Like FunnyorDie.com, the site uses a simple and compelling "shred" or "die" voting system that helps ShredorDie.com uncover and highlight the best possible content.

Creative Artists Agency orchestrated the deal on behalf of Tony Hawk and FunnyorDie.com for the creation of ShredorDie.com.