• by Wayne Friedman , October 24, 2007

NBC Universal has gone green. It will produce some 150 hours of "green" content that will run company-wide from Nov. 4 through Nov. 10. The Peacock net's "Green Is Universal" initiative will start with NBC's "Sunday Night Football" game on Nov. 4 between the Dallas Cowboys and the Philadelphia Eagles. NBC's logo will be turning green at 8 p.m.

The following Saturday during the Air Force vs. Notre Dame college football game, Notre Dame's students and their professors will discuss capturing carbon dioxide from the emissions of power plants.

Several NBC shows and divisions, including Telemundo and the Sundance Channel, are addressing eco-issues. "The More You Know," the network's PSA campaign, will debut new spots and feature NBC talent, including Molly Sims, Josh Duhamel and James Lesure ("Las Vegas"); Noah Gray-Cabey ("Heroes").

"NBC Nightly News with Brian Williams" will feature a five-part green series--focusing on subjects such as water, wind, grass, bio-fuels, nuclear, and improving one's home's ecology.

MSNBC will broadcast green-themed segments and programming all week, including an emphasis on green politics. CNBC will discuss making a business in the green space with company executives.

For its Internet businesses, iVillage's iGo Green channel will show moms how to change to a greener lifestyle, from organic Thanksgiving ideas to eco-friendly gifts. MSNBC.com will run special stories, interactive features and specific green user-generated content.

Among its syndicated shows, NBC Universal Domestic Television Distribution's "Access Hollywood" will report on Hollywood celebrities who focus on green issues.

NBC stations' newscasts will show environmentally themed stories, as well as those stations running a half-hour special on "Going Green at Any Age!"

Also, the network's recently announced new West Coast News Headquarters and Content Center will utilize sustainable design, construction and transit-oriented development under the U.S. Green Building Council's LEED(R) rating system.